WHITE PAPER SUMMARY
Generation Z grew up in the shadow of the most diverse and populous generation since the baby boomers—millennials. But unlike millennials, they are true digital natives and have come/are coming of age with unlimited internet access, established social media platforms, abundant access to high-speed internet and “smart” devices of all kinds, the most ubiquitous being smartphones and tablets. In a big way, their lives are defined by the space they inhabit in the digital world.
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