WHITE PAPER SUMMARY
Millennials have been referred to as the “boomerang generation,” so named for their propensity to return and live at home with their parents as young adults.
Perhaps this serves as an apt metaphor for how this generation is exerting its potent influence to reshape corporate social responsibility (CSR) in the most powerful place of all—the marketplace. Driven largely by millennials and their spending, companies are learning that the good they put into the world is now returning to them—as a boomerang in the form of return on investment.
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