New Purpose-Driven Clients Select Oliver Russell

It’s rewarding to specialize in marketing for companies and organizations with products, services, or business models that benefit society.

We get to spread empowering messages, tell compelling stories, and help put a positively good dent in the universe.

This past quarter, four new clients chose to partner with Oliver Russell—selecting us because we have deep experience in branding, digital marketing, and PR—but also because we’re in strong alignment with their values and understand the motivations of their purpose-driven audiences.

They cover territory ranging from education and transportation to recreation and historical preservation. Let’s meet them.

Brand Development for a New School in California

There are 1440 minutes in a day—that’s how the nation's newest learning immersion center, located in the redwoods near Santa Cruz, CA, came by its name. 

The question, for each of us, is how will we use those precious minutes?

Scott Kriens, the Chairman and former CEO of Juniper Networks, and his wife Joanie started 1440 Multiversity with the belief that learning to be in rich, meaningful, and authentic relationships is a teachable skill, as important as anything we might ever learn.

1440 will offer programs in personal development, health and wellness, and professional development, taught by world-class faculty ranging from yoga teacher and activist Seane Corn to organizational guru Peter Senge, from neuroscience pioneer Richard Davidson to author Elizabeth Gilbert. 

We’re guiding 1440 Multiversity in development of its brand identity, and will also be designing its print catalogs, advertising, and inbound digital marketing.

1440 opens its amazing 75-acre campus this Memorial Day. So if you’re looking to improve your relationship to the world and others, sign up for a course and be among the first to experience 1440 in its inaugural year.

Nonprofit Branding for Recreation and Parks

Here’s the deal—most everyone has a deep love for public parks and recreation centers and the vital roles they play in our communities.

That’s the reservoir of goodwill we’ll tap into as we rebrand and reposition the National Recreation and Park Association (NRPA) to help it gain public awareness and support.

Started in 1965, NRPA’s mission is to improve the health of communities for all people through parks, recreation, and conservation. It has evolved to become the nation’s leading trade association for parks and recreation professionals with more than 52,000 members.

The organization is an unsung powerhouse. Its work has a strong bent toward health and wellness and social equity, and it’s earned the trust of corporate marketing partners such as Disney, ESPN, and ABC, among others.

When NRPA made a strategic decision to broaden its brand beyond the core membership, it conducted a national search and selected Oliver Russell as its brand-building partner. We’ll be touting the role of parks in our country’s heritage and future by redesigning NRPA’s key messaging and crafting a new, compelling brand story that’s relevant and appealing to citizens everywhere. We’ve also been charged with developing a long-term, strategic outreach plan that will carry the NRPA message to communities across the country through owned and earned media including digital marketing, social media, and PR.

Marketing for Transportation Demand Management

As a company that rewards its people for using alternative transportation, this new client is really close to our heart—and our home.

Commuteride serves six counties in Idaho’s Treasure Valley by providing smart commute options through education, rideshare services, and partnerships. It promotes ways to help people, bike, walk, or commute to work by carpool or vanpool, which helps make our citizens and communities healthier.

Oliver Russell is designing a new brand for “May in Motion,” a longstanding program to promote alternative transportation for the community’s businesses. We’ll also be helping Commuteride through advertising, direct mail, and novel guerilla marketing ideas that cost-effectively reach and convert commuters.

Commuteride is a program of the Ada County Highway District

Website Design that Preserves Cultural and Historical Resources

When you lose a historic building, you give up a piece of your community’s heart and soul that will never come back.

For more than 40 years, Preservation Idaho has worked to protect historic places of significance for Idahoans.

We’re excited to announce we’ll be helping this program of the Idaho Historic Preservation Council promote the safeguarding and conservation of Idaho’s cultural and historical resources.

Oliver Russell will be redesigning the nonprofit’s website to make it more visually compelling and functional. The primary functional objective is to make the website more user friendly, both for visitors experiencing the site and for administrative staff who will be using a new and enhanced content marketing system to make content updates.