Video: Russ Stoddard On Profiting From Purpose

Our very own Russ Stoddard recently sat down with Ivana Taylor from DIY Marketers for a live #bizapaloozachat in December called “How to Profit From Your Purpose.” During the chat, the pair spoke about the purpose-driven economy, how to start a B Corp and other topics including:

• The difference between purpose- and profit-driven companies
• Purpose statements vs. mission statements
• The role values play in building a successful business
• Tools to communicate your purpose to your market
• The social enterprise trend

Ivana’s site, DIY Marketers, offers marketing professionals ideas, tips, tools and strategies to help them reach customers in less time for less money. To view the interview, click here. If you’d rather read it, you can find the video transcript here.