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Our company specializes in building brands for purpose-driven companies. We count ourselves among their ranks as well, so we have developed concrete thoughts on how to go about doing this—leveraging practices from others, alongside those we have established internally through years of experience.
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How to Build A Purpose-Driven Company, Part 2: Prove It
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Part 1 of this series, “Create it,” walked you through the process of creating your brand foundation around values, purpose, and a manifesto. Now that you’ve built your foundation, there are a lot of good intentions floating around your business and you’re ready to take on the competition as a purpose-driven world beater.
How to Build a Purpose-Driven Company, Part 3: Share It
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Welcome to the end of this series, which is really your beginning. You’ve done a lot of heavy lifting to this point, creating a brand foundation and proving your purpose through independent verification. Now your journey gets interesting, and perhaps even more rewarding, as you set out to share your purpose.
Why Purpose is Profitable for Business
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This is squishy stuff for a business audience, right? Well, the Tibetan mojo is flowing downhill like an avalanche from the Himalayas and crashing its way into the corporate vernacular.
Its place in today’s business lexicon?
Strategy. That’s right—strategy.