Inbound Marketing for Social Enterprises or Nonprofits: Part Two – Creating Content
In this week's installment of our Inbound Marketing series we discuss how to identify topics for your content based on your target audience and your company’s expertise. We’ll also discuss how to plan the creation of that content.
Inbound Marketing for Social Enterprises and Nonprofits: Part One – What is Content Marketing?
This is the first in a new series featuring inbound marketing. In part one, we'll dive into the foundations of content marketing and why it matters for your social enterprise or nonprofit.
Brand Development for B Corporations
When a brand's logo doesn't represent the quality of work we know they produce, we can't help but chime in– especially when they are a fellow B Corp. That's exactly what happened with Flynner Design + Build and from the client himself, the result of the new logo was "kick ass."
Deloitte Millennial Survey 2017: A Lot Has Changed in a Year
Think you know what millennials want from your business? Just as we thought we had millennials figured out, their priorities start to change. One thing that has stayed steady, though, is this generation's connection to meaningful work.
Content Marketing For Social Enterprises
Landing a client is hard – landing a client 14 time zones away is near impossible. Enter: Content Marketing, our favorite tool for attracting clients that are connected to our mission.
Get Started with Sustainable Web Design in 2017
Your website might not be the first item you think of when building a sustainable business, but the equipment used to deliver content to your visitors takes a lot of electricity.
Social Enterprise Gets Vertical
Vertical Harvest is a new urban farm in Jackson Hole, Wyoming. Not only is the structure itself innovative, the farm stretches up instead of out, but the company showcases what it means to be socially responsible by building meaningful employment for the disabled right into its business model. We love this business so much we signed on to sponsor a documentary that tells its tale!
Digital Marketing and Yoga Poses - All in a Day’s Work for Newest Team Member
“Simply put, I have been professionally stalking your social presence in anticipation of the moment you were ready to add the next good person to your team.”
Now how can you not continue reading past that lead sentence in a cover letter for a job opening—even when you’ve sifted through 100+ cover letters and your attention level is fleeting?
Rise Up: Building a Company with Soul and Purpose
There’s a new trend on the corporate horizon—one that emphasizes doing good and making money. And it’s taking the business world by storm. Oliver Russell’s founder, Russ Stoddard, act as your guide in the new book Rise Up—How to Build a Socially Conscious Business.
Oliver Russell Gains Best Workplace and Employee Impact Award
What’s a company without the people who work there, we ask you?
Pretty basic notion, especially while we humans are still running the show, robots and AI be damned!
New Purpose-Driven Clients Select Oliver Russell
It’s rewarding to specialize in marketing for companies and organizations with products, services, or business models that benefit society.
Impact Investing Finds its Force For Good
We are teaming up with more than 20 B Corp CEOs to help launch the world’s first B Corp accelerator, the Force for Good Accelerator / Fund.
A Peek into Santa’s Workshop: The Making of 25 Days of Awesome
We’re celebrating our 25th anniversary with a daily holiday sweepstakes contest called 25 Days of Awesome. Get a behind the scenes look at how the campaign came together—and even managed to launch on time.
Digital Marketing for Social Justice
We’re using the tools of our profession to help support Jim Walker—a man wrongfully convicted and imprisoned for 22 years.
Giddy About Content Management
If there’s one thing Oliver Russell takes seriously, it’s content. We take our content management system just as seriously—which is why we use Craft CMS.
Are You Ready for 25 Days of Awesome?
We are happy to celebrate our 25th anniversary in business this year! Since the beginning, we’ve done our best to live according to our values: we strive to be creative, collaborative, progressive, and socially responsible in all our dealings—even our celebrations!
Three New Clients: One Common Goal
We recently picked up branding, food packaging, and web redesign assignments from three interesting companies. While all three are vastly different, they share a common thread—trying to operate in ways that are beneficial to our planet.
10 Things We Learned From Our Site Redesign
When we set out to redesign our website we wanted to create a beautiful yet simple site that offers insight into our company, showcases our work, and offers helpful, thought-provoking content.
Social Responsibility Takes Center Stage with Launch of New Site
Why we built a new site to double down on our commitment to build brands for purpose-driven companies.
The Function of Form: The Rise of Reusable Packaging
Is it time for your company to redesign its packaging? If sustainability and reusability are at the heart of your company’s values, then the answer is most likely yes.
Google Sets Its Sights on the Pop-Up Ad
Ethan Zucarman didn’t mean to annoy you. He was simply trying to solve a problem for his employer.
Brands and Apps that are Revolutionizing the Food Industry
These three new food companies are revolutionizing the food industry.
Why Pokémon Go Matters to Your Brand
Pokémon Go brings gaming into the real world and customers right to your door step.
Natural Foods and Mission-based Consumers
We came away from Expo West with some interesting info regarding consumer values.